|WATER'S AFFECT ON HAIR
Soft water with little or no calcium or magnesium
Hard water with moderate levels of calcium & magnesium
Very hard water with high levels of calcium & magnesium
||Limp hair, little volume, good shine.
||Dry texture with little shine.
||Very dry feeling hair that lacks shine, but has volume due to minerals.
||Great curl formation with little frizz.
||Frizz and lack of shine.
||Very dry feeling hair with constant frizz and no shine.
||Color is superior, vibrant, and long lasting.
||Often need to reformulate to match swatch, and reds are not vibrant, lasting only weeks.
||Colors must be reformulated since reds, lights and darks cannot penetrate the minerals and oxidize faster, causing fading in weeks or even days.
||Bright, shiny hair.
||Blondes lack shine and are discolored and muddy. Highlights lose vibrancy.
||Highlights begin to fade in days, constant breakage problems occur, and the hair has no shine.
||Desired volume, with results usually very good with little resistance.
||Crown is often resistant and loses curl formation prematurely.
||Hair is very resistant to perm service, hair feels dry after perm, and perm does not last months.
|Less demand, but results are very good.
||Good results in salon, but often lose curl retention a week later due to minerals that interfered with service.
||After first shampooing, curls re-appear, frizz returns, and hair begins feeling dry.
||Little affect except in high chlorine.
||Dandruff, eczema and rosacea conditions can flare-up seasonally.
||More severe scalp and skin problems such as dandruff, eczema, rosacea, and extreme dry skin.
||Little affect on hair loss.
||Minerals can build up on hair and scalp at follicle, blocking hair growth.
||Clients prone to hair loss will lose more hair faster with less replacement of hair, since hair cannot get through the wall of minerals.